Laura Cameron Stedman | YouTube Visibility Coach

Film without fear. Finally.

You know that thing you can't shut up about?

The topic you've spent years mastering? The one that lights you up when someone asks the right question?

That's your zone of genius. And it's exactly where your content should be coming from.

But you can't film it.

Not because you don't know your stuff. Not because you lack expertise.

Because every time you sit down to hit record, your nervous system screams danger.

Yeah, Being Visible Used to Be Dangerous. You're Done Letting That Control You.

You've launched channels before. Designed the banner. Planned the content. Maybe even filmed a video or two.

Then deleted everything, or just let it sit there while you quietly questioned if it was the right direction for your business.

Not because you're not good enough. Because you were punished for being visible before.

And every business coach on the internet is telling you the same advice: "Just post. Just be authentic. Just get over your fear."

That advice wasn't written for someone whose nervous system thinks visibility equals death.

That advice wasn't written for someone whose abusive mother might find the channel.

That advice wasn't written for women who were taught that being seen meant giving abusers access to you.

Yeah, that happened to you. You're done letting it control your life.

The Real Problem

You've probably started or tried to start. Maybe multiple times.

Channels launched and deleted or abandonded. Videos posted then taken down.

Not because you lack knowledge or skill. But because you haven't built the CEO identity and self-trust that make sustained visibility possible.

You read comments and spiral. You obsess over critics instead of clients. You procrastinate by being incredibly productive—anything that feels safer than being visible. That voice saying "you're a piece of shit" shows up when things aren't perfect.

Every business coach says: "Just post. Get over it." And they give you a strategy based on how often and what you should post.

But that advice wasn't meant for someone whose nervous system thinks visibility equals danger.

What If You Could Film Without the Fear Taking Over?

You don't need to wait until you're "healed enough" to build a business.

You need a system that works WITH your nervous system, not against it.

The Filming Alter Ego Method uses acting technique, NLP anchoring, and hypnotherapy pattern work to create a version of you who can be visible—one you can activate on command.

Research backs this: alter egos enable self-distancing and emotional regulation. It's why Beyoncé uses Sasha Fierce. Why Adele has Sasha Carter. Your filming alter ego isn't fake—it's the part of you that isn't frozen by fear.

But the alter ego is just the beginning. You also need:

  • The CEO identity to assess your own work instead of seeking validation

  • Boundaries to block without guilt (even when it's family)

  • The ability to separate business from personal identity

  • Systems that protect you BEFORE you go public

Every time you assess your own work instead of seeking validation → you're building self-trust.
Every time you block someone without guilt → you're building boundary enforcement.
Every time you decide WHO gets to comment → you're building agency.

Your business and your personal life are separate.

Your YouTube channel is a marketing tool for your business. It exists to serve people with a specific problem you solve.

If someone is not a potential client, they don't belong there.

The CEO identity means you have zero issues blocking and deleting them. Not because you're mean, but because you're running a business.

This matters even more if the people you need to block aren't just random trolls—but family members who never stopped trying to control you. The CEO identity means they don't get access to your business just because they're related to you.

The Cost of Staying Where You Are

Let me be honest about the real cost of staying where you are.

It's not dramatic. It's the slow erosion.

You keep working jobs you're competent at but don't care about. Admin roles. Safe positions. Living for the weekend.

You get underpaid because you're not doing what you're actually exceptional at—you're doing what feels protected.

And your expertise? Your knowledge? The thing you spent 10, 15, 20 years mastering—whether that's cooking, design, consulting, craftsmanship, teaching, or any other skill?

It just sits there. Unused.

The mental health cost of not doing what you were meant to do is crushing.

Watching years pass. Knowing you could help people. Knowing you have something valuable to offer. But staying in safe jobs instead of building what you're actually meant to build.

Are you going to let fear of visibility keep you from reaching your potential?

What Becomes Possible

You work 4-5 hours a day on something that actually matters. Something that uses your real gifts.

The rest of your time? Your garden. Your home. Your peace.

You help people who actually need what you know. You get paid well for it because you're exceptional at this.

You live on your terms. Financially independent. Doing work you care about.

And you're visible in the world—with the identity and self-trust to maintain it.

You trust your own assessment. You block without guilt. You focus on YOUR clients, not random critics.

You've become the successful business person who doesn't let this stuff control her.

Why YouTube + This Specific Approach

YouTube is the fastest, most accessible way to find clients when you have real expertise. It's searchable. Free to start. Builds authority.

But you need strategy, not just courage:

  • YouTube security settings that protect you without limiting reach

  • SEO and hashtags that attract YOUR ideal clients, not random viewers

  • Setup that signals to the algorithm: "Show this to business owners seeking solutions"

  • Understanding that telling friends and family sabotages the algorithm (and attracts who you DON'T want)

And I don't teach hustle culture:

Quality over quantity. One strategic video per week that attracts YOUR clients > viral content that gets likes.

100 views from people who need your services > 100,000 views from random scrollers.

Going viral usually means you're entertaining people, not serving clients. Liked usually means broke.

I optimize for revenue and client attraction, not views and vanity metrics.

The Missing Piece: CEO Identity Through Practice

I have a BFA in theatre from a small University.

The most valuable part of that education wasn't the acting techniques.

It was:

1. The small class sizes where I could practice being visible - performing in front of safe people before going on stage for the public

2. Learning to assess my own work instead of waiting for validation

Both of these build CEO identity.

In FORTIFY, you practice being visible with a small group. You practice self-assessment: "What do I notice? What's working? What would I adjust?"

You learn to recognize body sensations (tight chest, spiraling thoughts, urge to hide) and show up anyway. "This is the old pattern. I'm actually safe right now. I can feel this AND keep building."

This IS the CEO identity: Someone who trusts themselves to make decisions about their content, clients, boundaries, and growth.

You'll also learn to use AI tools like Claude as your business assistant—creating question lists for videos so you sound conversational, clarifying messaging, organizing thoughts. AI isn't cheating—it's smart infrastructure.

This Isn't For Everyone

This Program IS For You If:

You can say: "Yeah, my childhood was shit. I'm done letting that control me. I have a business to build. How do I film without my nervous system hijacking it?"

More specifically, this is for you if:

  • You're done processing. You've done therapy. You've done the healing work. You're in Phase 3 (integration), not Phase 1 or 2.

  • You don't have to be "fixed." You might still have overreactive responses. You might still be working on symptoms. That's fine—it doesn't have to define you or stop you from building.

  • You have real expertise in your field (any field) and you're confident in what you offer

  • You're tired of safe jobs that waste your actual skills because visibility feels dangerous

  • You're ready to be visible now - even though abusive people might find you

  • You want practical solutions, not more trauma processing

  • You have a "how can I?" mindset - willing to problem-solve, not just explain why you can't

  • You're done performing seriousness about your trauma and ready to build a life beyond it

  • You're done letting fear control your choices

This Program is NOT For You If:

  • You're still in crisis or deep in Phase 2 processing (get therapeutic support first)

  • You need to be heard about what happened more than you need to build a business

  • You're looking for sympathy more than solutions

  • You want trauma processing instead of business building

  • You need everyone to understand how hard it's been before you can move forward

  • You're not ready to take control back - if you're still stuck in "I can't because of trauma," you're not ready yet

The difference:

❌ "I can't film because my trauma makes it too hard" → Not ready
✅ "Yeah, filming triggers me. I'm done letting that stop me. What's the system?" → Ready

Come back when you're ready to take control back.

Testimonials

"Laura knows. She just knows how to make you feel better and really possesses techniques to get one to the better mindset. I've met her in the difficult time in my life. She made me feel good about myself, showed me how to fight away the stress and maintaining the Poise - the word we decided I will identify myself with. I have become a whole new person thanks to her and the direction she steered me to. Couldn't recommend her more."

Agnes

"(Laura) always helps me whenever I am stressed out. She is my saviour when I need to find a solution as she always has one. She makes me feel great and more confident. She inspires me to be happy without basing it on what other people think."​

Babita

"If you are wanting a coach who is straight-up amazing, genuine, relaxed, honest with a no BS approach to her style, then you have found it with Laura. She is truly AMAZING (magician if I may go that far) who really does get to the heart of the matter in such a way that you will leave with strength and power to help you find what it is you are looking for. I am always amazed at what I walk away with. More empowered and forever grateful for her to get me where I am now! THANK YOU!"​

Reka